Google eyes mobile ad business and purchases AdMob

Posted on 10. Nov, 2009 by Turbo in Business

US Internet leader Google is set to buy AdMob, the mobile advertising business. The deal is set at $750 million.

AdMob has been a leader in the mobile ad business selling ads, especially the banner ads on mobile devices and the ads appear on iPhone or websites that mobile phone devices feature.

Industry experts believe that, Google will focus on becoming a big player in the mobile ad business. And, the acquisition of AdMob will definitely give Google a strong foothold in the mobile advertising business in the coming years.

An independent Kelsey Group gave an estimate of $160 figure which is the revenue generated by the entire mobile advertising sales industry during 2008.